I talk to Georgie Darling about her record travel writing year so far earning more than $17,000 in a single month, and on track to hit $120K for the year. She does it through travel copywriting – writing blog posts, newsletters and web marketing copy for clients with decent budgets in the travel industry.

Travel writing career tips: https://www.skool.com/mediamatrix/about
What Editors Want, a weekly newsletter for freelance journalists: https://whatedswant.substack.com/

Georgie’s LinkedIn AMA:   / urn:li:activity:7372188475426521090  
Georgie’s coaching: https://thefreedomroute.com/ —

1:50 – What is ‘travel copywriting’ vs journalism and branded content?

5:55 – 95% of Georgie’s work is now copywriting, vs other kinds of writing.

6:42 – The numbers – How does $8-17k in a month break down re the gigs, retainers etc?

9:50 – How a pitch from a year ago resulted in a lucrative retainer.

12:20 – What does a typical day/week look like, writing wise?

14:08 – Who are the clients that buy copywriting services? The benefits of niching down.

16:50 – Targeting brands that have decent budgets.

18:12 – Chasing retainers – how do you get them?

21:42 – Offering ‘strategy’ services to a client – what is this?

23:38 – What exactly goes into a piece of copywriting?

26:40 – How to find, contact and pitch copywriting clients

32:09 – Pitching in quantity to get over the fear

33:22 – Georgie’s 3-day working week

35:26 – Using AI, the pros and cons

38:37 – LinkedIn worsening as a way to get clients

41:07 – Firing bad clients, setting boundaries